This film I created for FCB Escola exemplifies my approach to most of my commercial work: Tell an honest story.
Rather than hire actors and script a promo, we selected Chris, a real player and told the story of his experience and dreams to follow his passion for the beautiful game to the upper echelon of international soccer.
This observational documentary approach can often create more work for me in post, than a scripted promo, but the authentic-feeling results are worth it.